Sara Carbone

With over 10 years of experience in retail and e-commerce I understand the connection of creative content to business objectives and the strategies to bring marketing to life. I have a track record of successful brand development and multi channel creative strategy.

I love building internal, agency, and freelance teams and nurturing talent at all levels to be their best selves and do the best work. By bringing conceptual talent to the table, I am well versed in motivating creatives while keeping business objectives squarely in their sites.

Acumen

• Excellent skills for managing and directing the creative team and their output for the digital scope of products.

• Capable of overseeing creative talent & output for digital assets within branding, marketing, design, and production.

• Skilled at creative direction & innovation relating to on-site & off-site consumer experience that produces results.

• Possess strong persuasive skills with the ability to influence and inspire throughout a structured organization.

• Has a strong understanding of creative strategy, brand development, and multi-channel creative strategies.

• History of developing internal & external partnerships, as well as networking to maximize business goals.

• Track record of translating off-site creative campaigns to on-site consumer engagement and experience efforts.

• Consumer-centric, inventive, & conceptual talent who can motivate creatives without sacrificing business objectives.

• Art direction & photo composition skillset with focus on conceptualizing & directing on multiple platforms.

• Proficient at managing agency, staff, budgetary, and business development efforts.